North Coastal and North Inland Administration


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About North Coastal and North Inland Regions Administration

Health and Human Services Agency (HHSA) North Coastal and North Inland Administration is made up of members of the General Management Team (GMT).  GMT consists of managers who oversee Child Welfare Services, Family Resource Centers, and Public Health Centers in the North Coastal and Inland Regions.  In addition, GMT includes regional staff overseeing programs and activities in support of both internal operations and community partnerships.

North Coastal and North Inland Regions Vision

To work in partnership with our communities to continually ensure, improve and sustain healthier environments and safer neighborhoods in which everyone thrives and prospers.

North Coastal and North Inland Regions Mission

To make people's lives safer, healthier and self-sufficient by providing essential services.


General Management Team


Chuck Matthews

The North Coastal and North Inland Regions Director is responsible for directing the development and implementation of regional strategies, programs and activities in conjunction with the Agency Mission and Strategic Plan, and overall goals of the County.

Deputy Director

Jennifer Bransford-Koons

The Deputy Director assists the Regional Director with the operational management of all regional HHSA programs in the North Coastal and North Inland Regions.

Finance, Safety & Facilities

Elvira Bernales, Charles Leichliter and Steve Gardner

Finance, Safety & Facilities consists of one Principal Administrative Analyst (PAA), an Administrative Analyst III, and an Administrative Analyst II.  The team monitors the financial operations of the North Coastal and North Inland Regions of HHSA, develops and monitors budgets and external service contracts, as well as oversees contracting and payment for facilities, projects, and purchases, information technology work orders and procurement, and coordination of safety and disaster planning.

Human Resources (HR)

Lisa Leslie, Frank Dominguez and Leanne Hughes

North Coastal and North Inland Regions HR consists of two Departmental Human Resource Officers (DHRO).  Responsibilities of the DHROs include coaching, counseling, mentoring and advising departmental managers and supervisors on a variety of personnel related issues. The DHROs also have a dual role as Morale Officer for the North Coastal and North Inland Regions.

Community Health Promotion 

Carey Riccitelli, Julie Eismin, Brynn Viale, Anita Walia, Melissa Roberts & Ann Vilmenay

The Community Health Promotion team consists of a Community Health Promotion Manager, four Community Health Promotion Specialists, as well as graduate and undergraduate interns and volunteers. The team contributes to the development, implementation and evaluation of Live Well, San Diego!; HealthLink North County; Rural Health Network; Communities of Excellence in Nutrition, Physical Activity and Obesity Prevention (CX3) projects; Intergenerational activities; Behavioral Health; Healthy Works; the Community Transformation Grant (CTG); and other HHSA Programs. The Community Health Promotion Team also participates on Agency initiatives and community coalitions; are involved in strategic planning and implementation; engage in public relations and media development; and coordinate campaigns and special events. 

The CX3 project is a resident-led effort dedicated to creating healthy environments to improve access to nutritious food, promote physical activity and help reduce obesity rates. Within North County, there are two CX3 projects, one in Escondido in partnership with Escondido COMPACT and another in Vista in partnership with Vista Community Clinic. 

For more information on Community Health Promotion activities, please send us an email. 

Strategy & Performance Improvement (SPI)

The Strategy and Performance Improvement team consists of a Health and Human Services Administrator III. The SPI team oversees strategic planning and performance improvement for the North Coastal and North Inland Regions, provides support to the General Management Team, and manages Deputy Director initiatives and special projects. 


Child Welfare Services (CWS)

  • June Herzog, North Coastal CWS Manager
  • Kathy Jackson, North Inland CWS Manager

     CWS Links

Family Resource Centers (FRC)

  • Deanna Zotalis-Ferreira, Chief
  • Cindy Shelton, North Coastal FRC Co-Manager
  • Donna Hinkle, North Inland FRC Co-Manager
  • Matt Heffernan, North Inland FRC Co-Manager
  • Ricardo Vicedo, North Coastal FRC Co-Manager

     FRC Links

Public Health Centers (PHC)

  • Audrey Lopez, North Coastal PHC Manager
  • Kitty Roche, North Inland PHC Manager

PHC Links


HHSA Regional Contact Sheets

For Health and Human Services Agency contact information for the North Coastal and North Inland Regions, please click on the following:


For more information send us an email.

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