{"id":9357,"date":"2026-09-17T10:52:46","date_gmt":"2026-09-17T17:52:46","guid":{"rendered":"https:\/\/www.sandiegocounty.gov\/?page_id=9357"},"modified":"2026-09-17T11:02:18","modified_gmt":"2026-09-17T18:02:18","slug":"marca-del-condado","status":"publish","type":"page","link":"https:\/\/www.sandiegocounty.gov\/es\/county-branding\/","title":{"rendered":"Imagen de marca del condado"},"content":{"rendered":"<h2 id=\"h-logos\" class=\"wp-block-heading\" data-toc=\"true\">Logotipos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para solicitar un logotipo en un formato diferente, p\u00f3ngase en contacto con: <a href=\"mailto:communications@sdcounty.ca.gov\">communications@sdcounty.ca.gov<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/county-logo.png\">Descargar logotipo<\/a><\/div>\n<\/div>\n\n\n\n<h3 id=\"h-other-languages\" class=\"wp-block-heading\">Otros idiomas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Arabic.png\" data-type=\"attachment\" data-id=\"9401\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e1rabe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Chinese.png\" data-type=\"attachment\" data-id=\"9407\" target=\"_blank\" rel=\"noreferrer noopener\">Chino<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Filipino.png\" data-type=\"attachment\" data-id=\"9406\" target=\"_blank\" rel=\"noreferrer noopener\">Filipino<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Korean.png\" data-type=\"attachment\" data-id=\"9405\" target=\"_blank\" rel=\"noreferrer noopener\">coreano<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Persian.png\" data-type=\"attachment\" data-id=\"9404\" target=\"_blank\" rel=\"noreferrer noopener\">persa<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Somali.png\" data-type=\"attachment\" data-id=\"9403\" target=\"_blank\" rel=\"noreferrer noopener\">somal\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/County-logo-Vietnamese.png\" data-type=\"attachment\" data-id=\"9402\" target=\"_blank\" rel=\"noreferrer noopener\">vietnamita<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El logotipo representa la visi\u00f3n, la misi\u00f3n, los valores, la energ\u00eda y el progreso del condado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"200\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-11.png\" alt=\"\" class=\"wp-image-9390\" title=\"Logotipo del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-11.png 220w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-11-13x12.png 13w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El cielo azul y las olas curvas del oc\u00e9ano representan el espacio abierto, la paz y la tranquilidad, pero tambi\u00e9n la confianza y la responsabilidad.<\/li>\n\n\n\n<li>La l\u00ednea costera de color naranja rodea el edificio para simbolizar seguridad, optimismo y nueva energ\u00eda.<\/li>\n\n\n\n<li>El color verde representa la agricultura local, el crecimiento, la autosuficiencia, la vitalidad econ\u00f3mica y la sostenibilidad.<\/li>\n\n\n\n<li>El Centro de Administraci\u00f3n del Condado representa los numerosos programas y servicios que ofrece el Condado.<\/li>\n\n\n\n<li>El entorno refleja la riqueza natural y el ambiente acogedor del condado, con su mar, arena, monta\u00f1as y vegetaci\u00f3n.<\/li>\n\n\n\n<li>La gaviota en pleno vuelo simboliza la libertad, la valent\u00eda, el ingenio y la b\u00fasqueda de la innovaci\u00f3n.<\/li>\n\n\n\n<li>La base de rayos verdes arqueados representa la esperanza, la oportunidad, la igualdad y los cinco distritos de supervisi\u00f3n.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-colors\" class=\"wp-block-heading\" data-toc=\"true\">Bandera<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-3.png\" alt=\"\" class=\"wp-image-9382\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-3.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-3-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-san-diego-bay-blue\" class=\"wp-block-heading\">Azul de la Bah\u00eda de San Diego<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 287 C<\/li>\n\n\n\n<li>Hexadecimal: #005F9D<\/li>\n\n\n\n<li>CMYK: 95, 65, 12, 1<\/li>\n\n\n\n<li>RGB: 0, 95, 157<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-4.png\" alt=\"\" class=\"wp-image-9383\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-4.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-4-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-western-bluebird-blue\" class=\"wp-block-heading\">Azul de p\u00e1jaro azul occidental<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 306 C<\/li>\n\n\n\n<li>Hexadecimal: #00AEEF<\/li>\n\n\n\n<li>CMYK: 100, 0, 0, 0<\/li>\n\n\n\n<li>RGB: 0, 174, 239<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-5.png\" alt=\"\" class=\"wp-image-9384\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-5.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-5-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-local-citrus-orange\" class=\"wp-block-heading\">Naranja c\u00edtrica local<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 1357 C<\/li>\n\n\n\n<li>Hexadecimal: #FF9E1B<\/li>\n\n\n\n<li>CMYK: 0, 40, 91, 0<\/li>\n\n\n\n<li>RGB: 255, 158, 27<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-6.png\" alt=\"\" class=\"wp-image-9385\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-6.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-6-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-rolling-hills-green\" class=\"wp-block-heading\">Colinas onduladas verdes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 575 C<\/li>\n\n\n\n<li>Hexadecimal: #657A38<\/li>\n\n\n\n<li>CMYK: 62, 34, 96, 17<\/li>\n\n\n\n<li>RGB: 101, 122,, 56<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-8.png\" alt=\"\" class=\"wp-image-9386\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-8.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-8-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-sagebrush-green\" class=\"wp-block-heading\">Verde artemisa<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 2300C<\/li>\n\n\n\n<li>Hexadecimal: #A6BB49<\/li>\n\n\n\n<li>CMYK: 40, 12, 91, 0<\/li>\n\n\n\n<li>RGB: 166, 187, 73<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-9.png\" alt=\"\" class=\"wp-image-9387\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-9.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-9-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-mountain-shadow-grey-nbsp\" class=\"wp-block-heading\">Gris Sombra de Monta\u00f1a&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 425 C<\/li>\n\n\n\n<li>Hexadecimal: #5A5A5C<\/li>\n\n\n\n<li>CMYK: 63, 56, 52, 27<\/li>\n\n\n\n<li>RGB: 90, 90, 92<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-10.png\" alt=\"\" class=\"wp-image-9388\" title=\"Colores del condado\" srcset=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-10.png 150w, https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-10-12x12.png 12w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 id=\"h-administration-center-peach\" class=\"wp-block-heading\">Centro Administrativo Peach<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantone: 475 C<\/li>\n\n\n\n<li>Hexadecimal: #FCE1C9<\/li>\n\n\n\n<li>CMYK: 0, 12, 20, 0<\/li>\n\n\n\n<li>RGB: 252, 225 201<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 id=\"h-about-the-logo\" class=\"wp-block-heading\" data-toc=\"true\">Acerca del logotipo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hace unos a\u00f1os, el Condado redise\u00f1\u00f3 su Sistema de Gesti\u00f3n General, un enfoque operativo para la planificaci\u00f3n y la toma de decisiones. El Sistema de Gesti\u00f3n General actualizado puso la participaci\u00f3n comunitaria en el centro de todas las actividades del Condado. Como parte de ese proceso, y conscientes de que una marca representa una promesa al p\u00fablico sobre lo que pueden esperar al interactuar con nosotros, buscamos desarrollar un s\u00edmbolo de ese compromiso con la comunicaci\u00f3n bidireccional y un reflejo de la regi\u00f3n que est\u00e1bamos construyendo en colaboraci\u00f3n con la comunidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El logotipo se cre\u00f3 a partir de la participaci\u00f3n de la comunidad. Fue seleccionado entre m\u00e1s de 100 opciones por cientos de personas que representan a m\u00e1s de 150 sectores diversos, incluyendo educaci\u00f3n, salud, empresas privadas, nuestros propios empleados y muchos m\u00e1s. Nos expresaron claramente sus valores y las im\u00e1genes, colores e ideas que m\u00e1s les inspiraban: colaboraci\u00f3n, conexi\u00f3n, comunidad, diversidad, sol, playas y monta\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta propuesta respalda los valores fundamentales del renovado Sistema de Gesti\u00f3n General del Condado de San Diego. Si a esto le sumamos nuestro empe\u00f1o por crear una comunicaci\u00f3n bidireccional eficaz que d\u00e9 como resultado las mejores pol\u00edticas y programas, resulta evidente por qu\u00e9 sab\u00edamos que nuestro logotipo deb\u00eda reflejar estos valores y prioridades.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El logotipo tiene como objetivo complementar el sello del condado, que se utiliza desde 1937. El sello del condado seguir\u00e1 utiliz\u00e1ndose en documentos oficiales de comunicaci\u00f3n formal, como la Carta del Condado de San Diego, las pol\u00edticas de la Junta de Supervisores, las proclamaciones del condado y otros documentos donde el sello oficial sea necesario o m\u00e1s apropiado.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>San Diego County logo, colors, and branding information. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.sandiegocounty.gov\/es\/county-branding\/\">Read More&#8230;<span class=\"screen-reader-text\"> from County branding<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"departments":[163],"class_list":["post-9357","page","type-page","status-publish","hentry","departments-communications-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>County branding - County of San Diego<\/title>\n<meta name=\"description\" content=\"San Diego County logo, colors, and branding information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sandiegocounty.gov\/es\/marca-del-condado\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"County branding\" \/>\n<meta property=\"og:description\" content=\"San Diego County logo, colors, and branding information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sandiegocounty.gov\/es\/marca-del-condado\/\" \/>\n<meta property=\"og:site_name\" content=\"County of San Diego\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sandiegocounty\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T18:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sandiegocounty.gov\/uploads\/2026\/09\/image-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SanDiegoCounty\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sandiegocounty.gov\\\/county-branding\\\/\",\"url\":\"https:\\\/\\\/www.sandiegocounty.gov\\\/county-branding\\\/\",\"name\":\"County branding - 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