County Communications Office

Welcome to the County of San Diego Branding page. See below, or click the following links, to learn more about our new County logo, including branding guidelines, logo design, downloads and more. 

Branding

The County of San Diego’s logo reflects who we are and what we value.

Created through community input, it was selected from more than 100 options by hundreds of people representing more than 150 diverse sectors including education, healthcare, private business, our own employees and many others. They told us clearly what they valued and what images, colors and ideas spoke to them most.

Collaboration. Connection. Community. Diversity. Sunshine. Beaches. Mountains. 

The input supports the values at the center of the County of San Diego's reimagined General Management System.

Access. Belonging. Equity. Excellence. Integrity. Sustainability.

Combine these themes with our drive to create the type of meaningful two-way communication that results in the best policies and programs, and it is easy to see why we knew our logo should reflect these values and priorities.

Logo Design

The iconic downtown San Diego County Administration Center is featured, surrounded by elements of San Diego’s renowned natural environment, with sea, sand, mountains, and green spaces. The building represents the foundation for the myriad of programs provided to those who seek County services while the surrounding elements and colors are a nod to the County’s rich natural and welcoming environment.

A mix of blues, greens, grey and orange come together rich in symbolism and representing new energy.

 
County Colors

SAN DIEGO BAY BLUE
Pantone: 3506C
HEX: #1562A1
CMYK: 95, 65, 12, 1
RGB: 21, 98, 161

The blue color of the ocean waves represents peace and tranquility.

County Colors

WESTERN BLUEBIRD BLUE
Pantone: Process Blue C
HEX: #00B0F0
CMYK: 100, 0, 0, 0
RGB: 0, 176, 240

The blue color of the sky represents open spaces and symbolizes trust and responsibility.

County Colors

LOCAL CITRUS ORANGE
Pantone: 1375C
HEX: #FDBA16
CMYK: 0, 29, 99, 0
RGB: 253, 186, 22

The orange color of the shoreline wraps around the building to symbolize security, optimism, and new energy.

County Colors

    ROLLING HILLS GREEN
    Pantone: 575C
    HEX: #657A38
    CMYK: 62, 34, 96, 17
    RGB: 101, 122, 56

    The green color represent agriculture, sustainability and the biodiversity of our region.

County Colors

SAGEBRUSH GREEN
Pantone: 2300C
HEX: #A5BA49
CMYK: 40, 12, 91, 0
RGB: 165, 186, 73

The green color arches represent five Supervisorial Districts. Agriculture, growth, self-sufficiency, economic vitality, sustainability, and equality across the region.

County Colors

MOUNTAIN SHADOW GREY
Pantone: 425C
HEX: #58585B
CMYK: 64, 56, 53, 28
RGB: 89, 89, 89

The grey color and soaring seagull represent freedom and fearlessness, as a nod to the County's quest for innovation and resourcefulness.

County Colors

ADMINISTRATION CENTER PEACH
Pantone: 475C
HEX: #FEE0CB
CMYK: 0, 13, 18, 0
RGB: 254, 224, 203

The peach color represents foundation, programs and services provided to San Diegans.

County Logo

Download the County Logo

Click to download the new County logo. 

To request the logo in another language, please contact the County Communications Office at  Communications@sdcounty.ca.gov

Multilingual

The logo is available in multiple languages.

County Logo

The County Seal

The logo is meant to complement the County seal which has been in use since 1937. The County seal will continue to be used for formal official communications documents such as the San Diego County Charter, Board of Supervisors policies, County proclamations and other documents where the official seal is necessary or more appropriate.

FAQs

Why is there a new logo and what happens to the County seal?

A few years ago, the County reimagined its General Management System, an operational approach to planning and decision-making. The updated General Management System put community engagement at the center of everything the County does. As part of that process and understanding that a brand is a promise to the public about what they can expect when they engage with us, we looked to develop a symbol of that commitment to two-way communication and a reflection of the region we were building in collaboration with the community.

Who designed it and how was it selected?

The new logo was created by County designers, shaped by public and internal surveys, focus groups, and selected from more than 100 options by hundreds of people. Those people represented more than 150 diverse sectors including education, healthcare, private business, our own employees and many others.

How much did it cost? 
The bulk of the design and input solicitation was managed with internal resources. Community input was the ultimate driver of selection. To ensure that, we contracted with outside consultants to facilitate the focus groups at a cost of about $30,000. 
 
What does it symbolize? 
The iconic downtown San Diego County Administration Center is featured, surrounded by elements of San Diego’s renowned natural environment, with sea, sand, mountains and green spaces. 
 
The building represents the foundation for the programs and services provided to the community, while the surrounding elements and colors are a nod to the County’s rich, natural and welcoming environment.
  • A mix of blues, greens, grey and orange colors come together in motion to represent new energy.
  • The blue colors of the sky and curved ocean waves represent open spaces, peace, and tranquility, but also symbolize trust and responsibility.
  • The orange color of the shoreline wraps around the building to symbolize security, optimism and new energy.