The community of Fallbrook consists of 36,000 acres and is located south of Riverside County and east of Camp Pendleton. Its neighboring communities are Bonsall to the south, Pala to the east and Rainbow to the northeast.
Most of the area is characterized by rolling hills covered in avocado and citrus orchards. However, as the topography changes, it creates natural buffers that separate Fallbrook from its neighbors. The Santa Margarita River crosses through the rugged terrain in the northern portion of the planning area and the San Luis Rey River runs along the southern boundary that Fallbrook shares with Bonsall. The eastern portion is dominated by steep slopes and Interstate 15.
The busy and vibrant town center is located near the western boundary. The town surrounds a unique historical district that has become the focus of a current revitalization effort.
Each spring, Fallbrook hosts the Avocado Festival, which is a showcase of the area’s rich agricultural heritage. While olives were a significant crop in Fallbrook’s early days, nursery plants account for the greatest revenue numbers today. However, it is the immensely popular avocado that has become Fallbrook’s trademark product.