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The County of San Diego strives to improve the wellbeing of its residents by supporting healthy choices and thriving communities.  The County is also committed to supporting and promoting the sustainability of local agriculture.  As part of this mission, the County encourages the direct marketing of locally grown produce and other agricultural products at certified farmers’ markets (CFMs). 

What is a CFM?

A CFM is a location approved by the County Department of Agriculture, Weights and Measures (AWM) and other local agencies where certified farmers sell their produce directly to the public.  CFMs promote local agriculture and support farmers by providing them a personable, low cost way to market and sell their agricultural products, bringing them face-to-face with their customers.  CFMs enrich the communities in which they operate by increasing residents’ access to quality fresh produce and creating an enjoyable community gathering place. 

What is a Certified Producer (Farmer)?

A Certified Producer is a farmer who has been certified by AWM to sell in CFMs.  This means that AWM inspectors have visited their farm to verify their agricultural production.  AWM issues a Certified Producer’s Certificate to the farmer, which lists the products they grow and may sell in a CFM. 

*Only California agricultural products grown by Certified Producers may be sold in CFMs.  CFM operators and Certified Producers must comply with Direct Marketing laws and regulations. 

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