ReThink Waste


San Diego County’s ReThink Waste campaign encourages people to rethink what they consider waste. The ads are designed to inspire our community to take a second look at what they are throwing away, how much they are consuming, and become active participants in waste reduction efforts. 

Our goal for the campaign is to increase public awareness about recycling and waste reduction and increase residents waste reduction behaviors by providing them with simple easy steps to reduce waste and improve their lives through saved time and money, while strengthening their community connections.


After we Reduce our consumption to minimize waste and Reuse products and materials to extend their useful life, that's when we Recycle what materials we can (when possible). Learn more about how to Do's and Dont's of recycling materials in your blue bin and your organics bin at the buttons below:


Have a recycling question? Email